What Downright does, how the survey reaches people, what happens to their answers, and what it costs. If your question is not here, write to us: a person reads it.
Downright is a customer feedback tool built around a survey of two questions. The first asks for a score: Net Promoter Score (NPS), customer satisfaction (CSAT), customer effort (CES), employee NPS, product-market fit, a star rating, smileys or a thumbs up. The second asks why, in the customer's own words. You send it by email, share it as a link or a QR code, put it inside your own website or app, or let your systems trigger it through the API. Every score and every comment lands in one dashboard, where you can watch the score move over time and read what people actually said. There is a free plan and it needs no credit card.
You can choose between 8 question types (NPS, CSAT, CES, eNPS, PMF, 5-star, smileys and thumbs) when you create a survey, and each one asks its own question on its own scale. What you cannot do is rewrite the wording of a given type: the questions are the standard ones, so your results are comparable with everyone else's and with your own past surveys. The open question that follows the score is the same on every type. See all our surveys for what each one asks and when to use it.
Because people answer two questions and abandon ten. A score takes one tap, and once someone has tapped they usually tell you why. That second answer is the part you can act on: a score tells you where you stand, the comment tells you what to fix or what to keep doing. Long surveys produce fewer answers and worse ones, so we did not build one.
Net Promoter Score asks one question: how likely are you to recommend us to a friend or colleague, on a scale from 0 to 10. People who answer 9 or 10 are promoters, 7 and 8 are passives, 0 to 6 are detractors. The score is the percentage of promoters minus the percentage of detractors, so it runs from -100 to 100. Downright works it out for you, per survey and over time. There is a longer explanation on our What is NPS page.
NPS measures the relationship: how people feel about you as a whole, so ask it a few times a year. CSAT measures one moment: an order, a stay, a support conversation, so ask it right after that moment. CES asks how much effort something took, which is the question to ask after support or onboarding. eNPS is NPS asked of your own staff, and PMF asks how disappointed people would be if your product disappeared, which is the question early-stage products need. Stars, smileys and thumbs are CSAT in a friendlier coat. All of them are on every plan, so you can run more than one.
Paste the addresses in or upload a CSV file, pick the question type and the language, and send it now or schedule it for a date and time. The email goes out under your name, with replies going to your own address, and the scale is right there in the message: one tap records the score and opens the comment box. Every email carries a one-click unsubscribe, and unsubscribes and bounces are honoured automatically.
Yes. Every survey can be shared as a public link that anyone can answer, and Downright turns that link into a QR code for you, as a PNG for a sticker, an SVG for a designer or a PDF ready to print. Put it on a receipt, a table, a door or in the bag that goes back to the customer. A link survey can carry a response cap and a closing date. This is how Washr gathers feedback from customers it never sees online.
Yes, and it is on every plan. On a web page, one snippet embeds the survey in a frame that sizes itself to its content. In a mobile app, a WebView opens the survey with no header and no footer, and navigates to a known done URL when the customer finishes, so the app can close the panel. Nothing to install and no SDK. The two recipes are on the integrations page and the messages the embed posts are in the API reference.
Yes. The API sends an invitation whenever your own system asks it to, one call per person, so you can survey people automatically after a purchase, a delivery or a support ticket. If you would rather not write code, Make, n8n and Zapier can make that call for you when an order ships or a deal closes. Scheduling is built in as well: an email survey can be set to go out at a date and time of your choosing. See integrations for the recipes.
You don't have to do anything. We automatically avoid sending anyone a survey more than once every three months, across all your surveys, and you can shorten or extend that window with “survey throttling” in Settings, from one month to a year. Someone who unsubscribes is never emailed again, whichever survey it is.
13 languages: English, German, French, Spanish, Italian, Dutch, Portuguese, Portuguese (Brazil), Polish, Swedish, Danish, Norwegian, and Finnish. The language is set per survey, and can be set per contact, so one list with customers in several countries gets each email in the right one. The survey page and the thank-you page follow along.
Yes, on every plan including the free one. Upload your logo, set the name the survey is sent under and the address replies go to, and the survey email and the survey page carry your branding. The only thing of ours that stays is a short line of text in the email footer saying the survey was sent with Downright.
The answer appears in your dashboard straight away: the score, the comment, the survey it belongs to and, for an email survey, who wrote it. Each survey shows its score over time, and you can read every comment in one place. If you have set a webhook, Downright calls it the moment a score is picked and again when the comment arrives, so the answer can reach Slack, a spreadsheet or your own system without anyone checking a dashboard.
On a link, a QR code or an embed, yes: an answer stays anonymous unless the customer chooses to leave an email address so you can reply, and only then do they become a contact. An email survey is tied to the person it was sent to, so you can follow up. In every case the survey page loads no analytics, no tracking script and no third-party request, and we do not record the IP address of anyone answering. Details are on the security page.
We do what the big mailbox providers ask of bulk senders: every email carries the one-click unsubscribe headers Gmail and Yahoo require, replies go to your own address, and bounces and complaints are handled automatically so a dead address is never emailed twice. Email is delivered through Mailgun's European infrastructure. Nobody can promise an inbox, but a short, honest question from a company someone has just bought from is about as welcome as email gets.
Yes, at any time and without asking us. Every response can be exported to CSV from your dashboard, and the API can read responses too, so your own tools can pull them on a schedule. Your surveys, contacts and responses are yours; see the question on closing your account for what happens when you leave.
Downright is a European company under EU law. The application, its database and every uploaded logo run on a server inside the European Union, and survey email is delivered through Mailgun's European infrastructure. The full list of suppliers is in the privacy policy. You can export or delete your data yourself, and a signed data processing agreement is part of the Enterprise plan.
Yes, and it needs no credit card and does not expire. It covers every survey type and every channel, and you pay for answers, not sends: only the answers you receive count towards the allowance, and an invitation nobody answers never touches it. See plans and pricing for the current allowances and what each plan adds.
Your surveys stop collecting until the allowance resets, unless you move up a plan. Nothing already collected is deleted, and you are never charged for going past the limit. The allowances are on the pricing page.
Yes. How many people an account can hold depends on the plan, and the pricing page says how many. Everyone on an account sees the same surveys and the same answers, you add or remove people yourself from Settings, and anyone can sign in with Google instead of holding another password.
From Plan in your dashboard. Moving to a smaller plan, or back to free, takes effect straight away and needs no email to us. Stopping a paid plan does not touch your data either: your surveys, contacts and responses stay where they are and your links keep working, only the monthly allowance changes. See plans and pricing for what each plan covers.
This is a different thing from stopping a payment: closing deletes your data. You can do it yourself, any time, from Settings. If you are the only person on the account, closing deletes it along with every survey, contact and response, so export them first if you want to keep them. If you only want to stop paying, see the question above. We won't pressure you to stay, but we'd love to know why you're leaving.
Everything in Pro, for companies that need a contract rather than a card: invoicing and annual terms, a signed data processing agreement, a custom response volume, unlimited team members, a named contact and help with setup and migration. Talk to us and we will put a quote together.
Make, n8n and Zapier, through the API and the webhook, with recipes for each on the integrations page: send a survey when an order ships or a ticket closes, and post a low score to Slack while there is still time to act. Anything that can make an HTTP request can drive Downright, and anything that can receive one can hear back from it.
Send an invitation to one person, list and create surveys, and read responses. It is a plain REST API with a key per account, which you find in your dashboard, and it is on every plan, the free one included. The API reference documents every endpoint with a working example.
You give Downright one URL and it calls it on every answer, signed with a secret so you can verify it came from us. There are two events: one the moment a score is picked and one when the comment is submitted, and it is the second that carries the comment, so that is usually the one to listen for. The payloads and the signature check are in the API reference.
Free plan, no credit card. Every question type and every channel are on it.